Digital is the new way of life today, after Covid every business stepping toward digitalization.

• Schools are using Teams and Zoom.
• Retails store are having online store.
• Delivery of groceries, food and beverage are online.
• Office are adopting Work From Culture.
• Requirement of High Speed Internet is Increased.
• New Online Coaching Industry is growing.
• Events are turing in Virtual Events.

Business is essential to be digitised, because it provides ease of convenience in the life of the consumer. Consumer is are more aware of digital like paying bill using UPI, majority of people have joined social media, as business is driven by social relationship Amid the lockdown, Indians have turned to social media to pass their time. In the first week of lockdown, Indians spent more than four hours every day on social media. This is an 87 percent increase from a week before lockdown.

What are the goals of digital transformation?

Digital transformation enables an organization to better serve its principal stakeholders: customers, employees, partners and shareholders. The integration of computer-based digital technologies in business operations helps organizations do the following:

• increase speed to market with new products and services;
• increase employee productivity;
• increase responsiveness to customer requests;
• gain more insight into individual customers to better anticipate and personalize products and services; and
• improve customer service, especially in providing more intuitive and more engaging customer experiences.

What are digital transformation technologies?

Technology drives both the need for digital transformation and supports the digitization of an organization. Although no single application or technology enables transformation, several digital transformation technologies are critical to digitalization:

• cloud computing, which gives an organization quicker access to its software, new functionalities and updates, along with data storage, from anywhere at all times;
• commoditized information technology, which gives an organization the ability to focus investment dollars and people resources on the IT customizations that differentiate it in the marketplace;
• mobile platforms, which enable work to happen wherever and whenever;
• machine learning and AI, which, when fueled by comprehensive data programs, provide organizations with insights for faster, more accurate decisions around sales, marketing, product development and other strategic areas;
• automation, which deploys bots that can handle mundane, repetitive tasks faster and more accurately than humans who are then freed from such tasks to pursue higher-value work; and
• additional emerging transformational technologies that help organizations to move faster, work more efficiently, and create new products and services, including the following:
  • blockchain
  • augmented reality (AR) and virtual reality (VR)
  • social media
  • Iot
  • edge computing

Retail Business: are putting their product on e-commerce stores like amazon or flipkart, and managing products inventory, shipping, and sales and marketing becomes integral part of their business. They need a digital service provider to handle digitalization of their business. Every business profession, lawyer are looking for providing service to clients using digitalization consultation online using zoom and digitalization of payment, feedback from customers. It has been done through their assistant, doing payment collection over call, it is a very time consuming and iterative process. Now they understand value of digitalization and adopting and willing to explore new possibility.

Doctors are using practo for providing online consultation, and doing it on a personal level. They are interested in personal branding on social media, where people know the value they are offering so people can trust them and they can increase their business. On the other side they are looking for a digital solution to manage traffic by making their life easy. Digital solutions give them the ability to scale their business, as it was never possible for them. Businesses are moving to cloud solutions like AWS and Azure Cloud to scale their infrastructure base on demand, and shrink if demand is low to optimize there cost. Furniture vendors are becoming very smart by using whats app business to showcase their products and creating groups to offer their service online.

Traditional business does not use data effectively, but now data analytics is becoming available with the use of free tools and libraries which provide service at affordable prices. Now traditional businesses can also use data analytics and now take more informed and quick decisions. Now with digitalization, traditional businesses are using communication technology, to manage their employees and productivity, group communication to better team collaboration, hence removing communication barriers, taking feedback from team members and improving become lots easy by anonymous feedback. Digital Transformation is the need of hour and unavoidable for any business, who wont come on-board with digitalization of business, they will be left behind and end up losing customers and business. Today digitalization is key to success.