Job Title: Digital Marketing Lead
Experience: 4 to 7 Years
Description: –
We are looking for an experienced and result-oriented Digital Marketing Lead to develop, execute, and manage digital marketing strategies that drive brand awareness, website traffic, lead generation, and business growth. The ideal candidate should have strong expertise in SEO, SEM, paid advertising, social media marketing, content marketing, and digital analytics, preferably within an IT or software development company.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business goals and lead generation targets.
- Manage SEO activities, including keyword research, on-page and off-page SEO, technical SEO, link building, and content optimization.
- Plan and manage paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
- Drive B2B lead generation through digital channels, landing pages, email marketing, and targeted advertising campaigns.
- Manage social media marketing across LinkedIn, Facebook, Instagram, and other relevant platforms to increase brand visibility and engagement.
- Conduct website audits, competitor analysis, keyword research, and conversion rate optimization.
- Monitor campaign performance, website traffic, lead quality, conversion rates, and marketing ROI.
- Use tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Google Ads, and CRM platforms to track and optimize performance.
- Develop content marketing strategies, including blogs, case studies, landing pages, and campaign content.
- Lead and coordinate marketing activities with internal teams, designers, content writers, and external agencies.
- Prepare monthly performance reports, analyze marketing data, and implement strategies for continuous improvement.
- Stay updated with digital marketing trends, search engine algorithm changes, and advertising best practices.
Required Skills & Experience:
- 4–7 years of experience in Digital Marketing, with hands-on expertise in SEO, SEM, paid advertising, and lead generation.
- Proven experience in planning and executing multi-channel digital marketing campaigns.
- Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, SEO tools, and web analytics.
- Experience generating qualified B2B leads, preferably for IT services, SaaS, or software development companies.
- Good understanding of conversion tracking, marketing funnels, landing page optimization, and ROI analysis.
- Strong analytical, communication, leadership, and project management skills.
- Ability to manage multiple campaigns, prioritize tasks, and deliver measurable results.
- Experience managing a marketing team, agency, or multiple digital marketing projects.
Benefits:
- 5 Days Working
- Paid leaves
- Strong Learning curve